Predictably Irrational
by Dan Ariely | 
The Upside of Irrationality
by Dan Ariely | 
Snoop
by Sam Gosling | 
Blink
by Malcolm Gladwell | 
The Social Animal
by David Brooks | 
The Undoing Project
by Michael Lewis | 
Nudge: Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler | 
Why We Make Mistakes
by Joseph T. Hallinan | 
The Wisdom of Psychopaths
by Kevin Dutton | 
You Are Now Less Dumb
by David McRaney | 
Savage Spawn
by Jonathan Kellerman | 
The Hidden Brain
by Shankar Vedantam | 
The Sociopath Next Door
by Martha Stout | 
Thinking, Fast and Slow
by Daniel Kahneman | 
You Are Not So Smart
by David McRaney | 
Theory of Games and Economic Behavior
by John von Neumann | 
Outliers
by Malcolm Gladwell | 
The Tipping Point
by Malcolm Gladwell | 
Stumbling on Happiness
by Daniel Gilbert | 
The Rational Optimist
by Matt Ridley |
About the Book: The Paradox of Choice In the spirit of Alvin Tofflers Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. Whether were buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401K, everyday decisions have become increasingly complex due to the overwhelming abundance of choice with which we are presented. In The Paradox of Choice, Barry Schwartz explains why too much of a good thing has proven detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz explains how a culture that thrives on the availability of constantly evolving options can also foster profound dissatisfaction and self-blame in individuals, which can lead to a paralysis in decision making and, in some cases, depression. With the latest studies on how we make choices in our personal and professional lives, Schwartz offers practical advice on how to focus on the right choices, and how to derive greater satisfaction from choices that we do make. About the Author: Barry Schwartz Barry Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. He is the author of several books, including The Battle for Human Nature: Science, Morality and Modern Life and The Costs of Living: How Market Freedom Erodes the Best Things in Life. His articles have appeared in many of the leading journals in his field, including the American Psychologist. He lives in Philadelphia, PA.