Small Business For Dummies
by Eric Tyson | 
Business adventures
by John Brooks | 
Trump
by Donald J. Trump | 
Onward
by Howard Schultz | 
Measure What Matters
by John Doerr | 
Grinding It Out
by Ray Kroc | 
The Personal MBA
by Josh Kaufman | 
Swim with the Sharks Without Being Eaten Alive
by Harvey MacKay | 
Let My People Go Surfing
by Yvon Chouinard |
Think Big and Kick Ass
by Donald J. Trump | 
Starbucked
by Taylor Clark | 
Anything You Want
by Derek Sivers | 
Growing a Business
by Paul Hawken | 
Disrupted
by Dan Lyons | 
Total Recall
by Arnold Schwarzenegger | 
The $100 Startup
by Chris Guillebeau | 
The Ride of a Lifetime
by Robert Iger | 
To Pixar and Beyond
by Lawrence Levy | 
When I Stop Talking, You'll Know I'm Dead
by Jerry Weintraub | 
Reset: My Fight for Inclusion and Lasting Change
by Ellen Pao |
The vision came to Schultz while traveling through Italy, when he recognized the intense relationship that the Italian people had not only with their coffee, but with the coffee bars that are an integral part of the country's social life. He knew in his heart that Americans would embrace the coffee bar experience in the same way. The idea was the beginning - and the marketing of the brand was brilliant. But Schultz gives credit for the growth of the company to a foundation of values seldom found in corporate America, values that place as much importance on the company's employees as they do on profits, as much attention to creativity as to growth. Schultz tells the story of Starbucks in chapters that illustrate the principles which have made the company enduring, such as "Don't be threatened by people smarter than you, " "Compromise anything but your core values, " "Seek to renew yourself even when you're hitting home runs, " and, most simply, "Everything matters."