Split-Second Persuasion
by Kevin Dutton | 
Pre-Suasion: A Revolutionary Way to Influence and Persuade
by Robert Cialdini |
50 Psychology Ideas You Really Need to Know
by Adrian Furnham |
Introducing Psychology
by Nigel Benson |
Introduction to psychology
by Dennis Coon | 
Psychology: A Very Short Introduction
by Gillian Butler | 
Blind Spots
by Madeleine L. Van Hecke |
50 Psychology Classics
by Tom Butler-Bowdon |
Vital Lies, Simple Truths
by Daniel Goleman |
The Invisible Gorilla
by Christopher Chabris |
The Psychology of Self-Esteem
by Nathaniel Branden | 
The Complete Idiot's Guide to Psychology
by Joni E. Johnston | 
Mistakes Were Made (But Not by Me)
by Carol Tavris |
Quantum Psychology
by Robert Anton Wilson | 
Irrationality
by Stuart Sutherland | 
Drive
by Daniel H. Pink | 
Quiet
by Susan Cain | 
Thinking Fast, and Slow
by Daniel Kahneman | 
Emotional Intelligence
by Daniel Goleman | 
A Whole New Mind
by Daniel H. Pink |
, the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.